EMAS – Features
“Reduce the Gap Between Customer’s Initial Interest and Decision Making”

What Are EMAS™ Features?

This system architecture allows the capabilities of these important functions for your sales;
Mobile Sales Kit
Smart Proximity Sales Lead (Instant Request Matching)
Mobile Forms
ID Verification
Auto Generated PDF Contracts
Enterprise Integration
Device Integration
Privacy and Security

Mobile Sales Kit

Selling a product or service requires some visual presentation to help a potential client understand the sales pitch better. With the Mobile Sales Kit, Sales Representatives are able to close a deal quicker because of the following capabilities;
  • Mobile Brochures
  • Product Recommender
  • Product Catalogue

Smart Proximity Sales Lead

When companies are striving to register year-on-year sales growth, the need to explore and tap into new sales lead channels is important. The quicker a company explores fresh opportunities in a timely manner, the better proposition it stands to establish a competitive edge. The following summarizes how a business can tap into exponential sales growth by utilizing this smart feature:
  • Integrate online lead submission channels, such as Facebook apps and web forms
  • Automatically assign lead to sales representative
  • Lead status tracking

Mobile Forms

Forms are an important aspect of receiving important information from customers. This paperless way of getting the details and storing it in an efficient manner allows Sales teams to be more productive and well-organized. EMAS™ supports two types of native mobile forms on an Android platform. “Save as Draft” option is also supported.
  • Drag-and-drop Form Builder
  • Custom-engineered android form which supports complex mobile form requirements that entails business rules implementation, master data synchronization, or web service integration

ID Verification

EMAS™ supports an exhaustive list of protective measures to prevent ID fraud through:
  • ID document (e.g. national ID, driving license, passport) reading
  • Smart chip scanning
  • Thumbprint verification and facial recognition
  • OCR scanning


e-Signature is designed to simplify the customer’s consent and terms & condition acceptance.  It can be done through:
  • Signing on the smart device’s screen

Auto-Generated PDF Files

For every form submitted to EMAS™, custom made requirements of a PDF file(s) can be automatically generated for:
  • Sign-up forms
  • Contract or an agreement
  • Delivering PDF files to recipients

Enterprise Integration

EMAS serves as the bridge between enterprise backend and frontend systems. It can fulfill an enterprise integration using multiple platforms that are universally accepted worldwide. Below are some of the trusted methods used.
  • Simple Object Access Protocol (SOAP) web service
  • Message Queue (MQ)
  • JavaScript Object Notation Application Program Interface (JSON API)
  • Extensible Markup Language (XML API)
  • Hyper Text Transfer Protocol Secure (HTTPS) , Power On Self-Test (POST)
  • Structured Query Language (SQL query/insert)
  • Comma Separated Values (CSV) or text file import/export
  • File Transfer Protocol, Secure File Transfer Protocol (FTP or SFTP)

Device Integration

In order to accommodate other gadgets and tools into the system, EMAS™ supports integration with the following devices to enable some optional features:
  • ACS ACR38U PocketMate II for smartcard ID reading
  • Sagem MorphoSmart 1350 for smartcard ID biometric verification
  • Bluetooth thermal receipt printer
  • Fujitsu ScanSnap iX100 mobile scanner


To improve sales effectiveness, it is important to measure and track the efforts of Sales Representatives. EMAS™ is able to automatically produce:
  • Statistical reports
  • Graphical charts
  • Scheduled batch reports

Privacy & Security

Ensuring the privacy, security, and confidentiality of a client’s information is a fundamental principle for any company. The following are some enhanced security and privacy features supported by EMAS™:
  • Encrypted mobile data transfer through HTTPS (SSL).
  • Auto on-device data purging.
  • In-app passcode.
  • Deny user from logging onto EMAS™ app using a rooted Android device.
  • Auto image watermarking for camera photo(s) captured from the EMAS™ app.
  • Compliance to security requirements governing financial services and banking industry (i.e. Bank Negara Malaysia guidelines for application systems and infrastructure).
  • Sign-up Form and Agreement Auto-Generated into PDF files. Supporting documents can also be uploaded from a mobile device. This will be stored into a separate document repository or storage server for security control and centralized backup/archiving strategies.